Welcome to 9th Edition!
What a way to start the new edition. Since, what, 3rd edition, there has been a starter box to help people get into the whole thing – if someone walks into a GW and asks how they can get started with this crazy thing, this is what they get pointed to. The boxes have been a varied mix of greatness that, recently at least, have always included miniatures that were exclusively available through that box. Sure, a lot of them were push-fit models, the sort of things that go together one way only as they’re designed for those folks new (or fairly new) to the hobby. Somewhat paradoxically, I’ve always enjoyed these kind of sets because of the variety they offer – you get static poses, for sure, but somehow the miniatures have different detail to the inevitable multi-part models.
Anyhow, the point being that previous editions have a starter set with which to get into the game. Indomitus has been sold as a limited release “launch set”, much like we saw with the Sisters of Battle set back in November, and the recent Lumineth Realmlords set. They’re a set of models with which to launch a model line, or in this case, a game edition. Much like the Sisters set, the box sold out within minutes – the GW site crashed six times during my attempt to buy it, after my LGS site simply failed to load due to the traffic.
It feels as though GW has decided this kind of limited-release run is, once again, a good idea to get a load of quick sales. Remember the End Times nonsense? I thought we’d put all of this behind us, but clearly not! Why do they keep doing this? For the money, clearly, but seeing the boxes up on ebay today for well over triple the original asking price (and higher still!) must make them thing, if they made just more of their product, people would be giving them the money… Of course, people have been talking about this topic for so long now, and there are plenty of people who have crunched the numbers better than I could, but once the initial design and moulds have been paid for, producing the actual plastic kit costs just pennies. With a set this good, they could keep it as a line item and I’m sure it’d fly off the shelves.
Launching 9th Edition with a box that sold out in quarter of an hour has left a weird aftertaste – you can still join in the fun of the new edition from July 25th, albeit only with the rulebook. No box full of fancy miniatures for you to enjoy, just the book.
It feels weird, and has robbed it of any sense of excitement for me.
Did you manage to get a copy of Indomitus? What are your thoughts on this latest GW limited release?